Digital Marketing Executive (E-commerce)



Job Overview

We are seeking a highly motivated and skilled Digital Marketing Executive to join our dynamic team at Maskura Group. As a Digital Marketing Executive, you will play a pivotal role in driving the success of our E-commerce website. Your primary responsibility will be to develop and execute effective digital marketing strategies to enhance brand visibility, drive traffic, and optimize conversions. If you are passionate about digital marketing, possess a strong understanding of E-commerce platforms, and thrive in a fast-paced environment, we invite you to apply for this exceptional opportunity.

Job Responsibilities

  • Develop and implement comprehensive digital marketing strategies to drive traffic, increase brand awareness, and optimize conversions on our E-commerce website.
  • Conduct thorough market research and competitor analysis to identify trends, opportunities, and areas for improvement.
  • Manage and optimize various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising, to maximize visibility and reach the target audience.
  • Oversee the planning, creation, and execution of engaging and impactful digital marketing campaigns.
  • Monitor and analyze website performance using web analytics tools, generate reports, and provide actionable insights to improve user experience and conversion rates.
  • Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and effective digital marketing initiatives.
  • Stay updated with the latest industry trends, technologies, and best practices in digital marketing and E-commerce, and implement innovative strategies to stay ahead of the competition.
  • Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives and maximize results.
  • Continuously monitor and optimize website content, landing pages, and user journeys to improve search engine rankings and enhance user experience.
  • Stay informed about relevant regulations, privacy policies, and legal requirements related to digital marketing activities.

Employment Status


Educational Requirements

  • Bachelor’s degree in any discipline
  • CSE, IPE, BBA, and Engineering Graduates will get a preference

Experience Requirements

  • At least 1-2 year(s).

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Digital Marketing, or a related field.
  • Proven experience is preferred as a Digital Marketing Executive or similar role, preferably in an E-commerce environment.
  • Strong understanding of E-commerce platforms and digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
  • Proficient in using web analytics tools (e.g., Google Analytics) to monitor website performance and generate insights.
  • Experience in managing and optimizing E-commerce platforms, such as Shopify, is highly desirable.
  • Knowledge of HTML, CSS, and web development principles is a plus.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative and impactful digital marketing campaigns.
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Job Location

Dhaka, Rajshahi


  • 18k-30K

Compensation & Other Benefits

  • Performance bonus, Profit share, Provident fund, Tour allowance
  • Salary Review: Half Yearly
  • Festival Bonus: 3
  • A workplace that encourages learning and personal development.


31 November 2023

Send your CV along with Cover Letter to Photograph must be enclosed with the resume.